On 17 October, Maddalena SpA had the honour of hosting the Ambassador of Mexico, Carlos García de Alba Zepeda, for an official visit. This event represented an important opportunity to strengthen the Company’s presence in Mexico, as well as to assess the new possibilities offered by this specific market, the most important for Italy in the American continent, second only to the United States.
The Ambassador was welcomed by Mr. Franco Maddalena, Chairman of the Board of Directors, Mr. Hilário Ribeiro, Area Manager LATAM, Mr. Christopher Larimore, President DAISSA Metering, Mr. Alejandro Mendoza, CTO DAISSA Metering and other members of the management team. During the visit, the Ambassador was given a close insight into the company’s activities, product range and future developments, particularly in the Mexican market. A detailed presentation was given outlining the company’s philosophy, achievements in over one hundred years of history, and plans for the future.
One of the highlights was a visit to the production plant, where Ambassador García de Alba was able to see first-hand the state-of-the-art technologies that are used in the processes to produce water and thermal energy metering instruments. The Ambassador expressed great admiration and appreciation for the work observed and emphasised the importance of developing solid business relations with Mexico by seizing the opportunities offered by the market.
Ambassador Carlos Eugenio García de Alba Zepeda was born in Guadalajara, Jalisco, Mexico. He holds a Bachelor’s degree in Economics from the Autonomous Metropolitan University and a Master’s degree in Political Science, as well as a Doctorate in Sociology in Rome. He joined the Mexican Diplomatic Corps in 1987 and has held several senior positions, including Consul General of Mexico in Los Angeles and Executive Director of the Institute of Mexicans Abroad. In June 2019, he was appointed Ambassador of Mexico to the Republic of Italy, as well as Non-Resident Ambassador to Albania, Malta and San Marino. Throughout his career, Ambassador García de Alba has worked hard to strengthen bilateral relations and promote international cooperation between Italy and Mexico in various fields, including technological innovation and environmental sustainability.
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After the visit to the production area, in the presence of Eng. Franco Maddalena, the Ambassador met with the commercial team in Mexico represented by Hilário Ribeiro, who illustrated the activities carried out so far by DAISSA Metering representatives and aimed at penetrating the Mexican market. The Ambassador showed particular interest in the advanced technologies used in production processes and emphasised how these innovations can contribute to improving the responsible and sustainable management of water resources in Mexico as well. Several topics of common interest were also discussed during the meeting, including technological innovation applied to water metering, environmental sustainability and the opportunities currently offered by the Mexican market.
The visit ended with an exchange of symbolic gifts and the Ambassador’s invitation to attend the Italy-Mexico Economic Forum to be held on 26 November in Rome in the presence of Mexico’s Minister of Economy Marcelo Ebrard Casaubón. We are very honoured and grateful to Ambassador García de Alba for his visit and are excited about the future prospects offered by the Mexican market.
