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Christmas 2024 together with Progettoautismo FVG Foundation: a tale of inclusion, creativity and territory

December 2nd, 2024

For Christmas 2024, Maddalena SpA has once again chosen to support the Progettoautismo FVG Onlus Foundation, strengthening a partnership that brings together solidarity, art, and innovation.
The Bottiglie d’Autore project embodies this synergy, where the creativity of the young artists from the NoWay-NoUei Atelier blends with Friuli Venezia Giulia’s winemaking tradition, creating gifts that tell the story of the region and inclusion—becoming the centerpiece of the company’s Christmas narrative.

Let’s retrace the steps of this wonderful journey, which, for the 2024 greeting season, is about to reach the homes and tables of our Stakeholders.

Bottiglie d’autore

Three local companies: Progettoautismofvg Onlus, Tonutti Tecniche Grafiche S.p.A, Specogna Vini.
Three shared goals: enhancing human capital and its work, creativity, and the territory.
Three key words: emotions, inclusion, synergy.

An initiative where art, wine, and solidarity come together for the common good, aiming to highlight social inclusion and the value of human potential. This is the essence of the Bottiglie d’Autore project.

In recent years, the Progettoautismo fvg Foundation has launched a significant network initiative with various local organizations. The young individuals attending the Home Special Home Center of Progettoautismo fvg have created paintings through the NoWay-NoUei Atelier, which have been transformed into unique labels for a selection of Specogna’s finest wines.

Enzo Cainero Village

By purchasing the Signature Bottles, a significant percentage of the proceeds is donated to support the Progettoautismo FVG Foundation’s Life After Us initiatives: I PRIMI 500 – Progettoautismo fvg onlus.

In fact, the construction site for the creation of a co-residence and co-housing village where families will be able to live close to the children attending the center and simultaneously help each other is underway. “This project took its first steps in 2018 and seeing it realized is for us a source of great emotion and immense pride” – Elena Bulfone, President of the Progettoautismo fvg Foundation, tells us – “The NoWay-NoUei Atelier is the place where the impossible becomes possible. In this space the talents of our people, even the most serious ones, have the freedom to be born and above all the possibility to grow thanks to the support of real artists and craftsmen who, together with educators, support with their artistic expertise the birth of real masterpieces.”

The Bottles for Maddalena SpA

After getting to know Progettoautismo fvg, and also hosting an art exhibition inside its facilities last winter, Maddalena Spa wanted to enrich the collaboration with the Foundation: labels designed by the boys at Progetto Autismo for Maddalena SpA and Christmas gifts made all together, thanks to a corporate volunteering project.

For this collaborative effort, it was important to involve the young team from the very beginning, sharing with them the distinctive aspects of the product range and the crucial role that the culture of water metering plays within the Company.

“We were fascinated by Alessandro’s  large paintings, explosions of color and emotion that convey a powerful vitality“ – tells Arianna Arizzi, Marketing and Sustainability Manager, who followed the project at every stage – “as well as Gabriele‘s creatures: monsters that come to life, transforming real objects into illustrations with a comic book flavor but deeply rooted in reality”. 

All the boys needed was a simple explanation about water, a scarce and strategic resource, and the colors to be used: blue for cold and red for hot, measured by Maddalena’s mechanical (MecTo) and electronical (ElecTo) meters. During the briefing, products were looked at and described, and important details emerged, such as the year the company was founded, 1919, and the functionality of the smart meters, which are capable of monitoring consumption and communicating reading data via radio.

Out of this experience came four works, two of which were later chosen to become valuable labels for wine bottles chosen from the Specogna Winery’s selection. The two labels are related to water and its flow and are enriched with data and numbers that tell the smart evolution of the water sector. In addition, just as they distinguish hot and cold water, they likewise distinguish Specogna’s Merlot and Pinot Grigio bottles.

Gabriele’s Monsters, on the other hand, adorn the Christmas card that was sent around the world to raise awareness of the project and represent, each in its own iconic transformation, the historic SJ single-jet, residential water meter and the innovative ElecTo MVM volumetric meter that analyzes and communicates data thanks to its integrated electronic register.

The original works, on the other hand, will be exhibited inside the production facility in Povoletto (UD) and will help enrich the executive meeting area, accompanying other paintings from the Atelier.

Corporate Volunteering

The project does not stop at art. In fact, Maddalena Spa has also joined the project “FOR NOTHING: The Human Value of Autism,” a collaboration that promotes social inclusion and offers short employment internships for adults with autism.

On some days in December, the Company will host six groups of young people from Progettoautismo, inside the production plant in Povoletto (UD), to pack Christmas parcels together with them. This activity allows participants to develop attention, organization and social interaction skills, enhancing them as active participants in the community.

To implement the project in an inclusive way, Maddalena Spa extended an invitation to its employees to seek a dozen volunteers who wished to experience corporate volunteering. Enthusiasm was not long in coming: within days, the volunteers made themselves available, and were even joined by corporate partners who wanted to participate in a personal capacity in the solidarity initiative. This is the value of a Community that believes in human potential, teamwork and the importance of “doing together.”

The special scarves

From the creative encounter between ProgettoAutismo fvg and Maddalena Spa, truly special scarves have also been developed. These are just a few pieces that were born from the works of art created for Maddalena Spa by Alessandro Basiero. These scarves, an expression of a union between creativity and inclusion, represent not only a work of art to wear, but also a concrete symbol of our company’s support for the unique talent enhancement projects promoted by ProgettoAutismo FVG.

Wishing you holidays filled with harmony and solidarity.

Maddalena SpA’s Christmas 2024 is not just a celebration, but a tangible testimony of how business can be an engine of social change. Every bottle, every gift and every volunteer gesture tells a story of emotion, inclusion and synergy.

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This project helps Maddalena S.p.A.
to contribute to the 2030 Agenda Goals

Goal10 Reduced Inequality